Dehradun, October 5, 2021: At the onset of the festive season, millions of retailers, kiranas
and small businesses in the country are set to enjoy the festive cheer as Flipkart Group’s ‘The
Big Billion Days’ goes live for the second consecutive year on Flipkart Wholesale. The unique
and annual sale event kicked off on October 3, 2021, will go on till October 10, 2021.
The Big Billion Days sale at Best Price cash-and-carry stores and on Flipkart Wholesale across
24 states and Union Territories in the country will feature attractive offers to more than 1.5
mnkiranas who can choose from a wide selection of products ranging from over 4 lakhs listing in
Fashion, 13,500 in Grocery and 25,000 products in General Merchandise. This Big Billion Days,
kiranas and retailers can avail higher margin gains, in return passing on benefits to end
consumers.
Best Price members can walk into Best Price stores or order conveniently from the Flipkart
Wholesale app, and avail best deals on a varied assortment of high-quality products across
categories such as packaged food, home care, personal care, fashion, grocery and general
merchandise.
Adarsh Menon, Senior Vice President and Head – Flipkart Wholesale, said, “The Big Billion
Days marks the beginning of the festive season for the retail ecosystem and we are delighted to
enable the potential of e-commerce for our members. Our digital solutions are aimed to help
strengthen India’s B2B ecosystem and make the country’s supply chain more resilient and self-
reliant. All our efforts are aimed at helping small businesses, which have emerged as self-
starters in adopting e-commerce to make purchases. This festive season we see great adoption
for the digital platform as small businesses across India take to digitisation.”
The Big Billion Days festive event presents an exciting opportunity for regional and local brands
to join the e-commerce bandwagon and widen their consumer base. For kiranas, this is the
perfect opportunity to enjoy the best possible margins and pass on the benefits to the end
consumers. Members can avail of doorstep delivery at 10,000 + pincodes across India.
Most kiranas in India do not have access to formal credit and depend on distributors for credit.
Flipkart Wholesale provides instant short-term collateral-free credit solutions to its customers in
the form of Easy Credit supported by tech-savvy lenders to help them grow their business.
Flipkart Wholesale will provide up to 14 days of interest-free credit to buying members through
an end-to-end digital process along with Buy Now Pay Later options with credit line limits
ranging from 10k to 25 lacs in partnership with Banks and Fintech lenders.
Flipkart Wholesale recently added general merchandise on the platform, in addition to Fashion
offering in 1100+ new cities and 7,000 plus pincodes. Over 24,000 products will be on offer in
this category and will serve kiranas and retailers across 1350+ cities and 8,000 pincodes in 24
states and Union Territories. Products will be sourced from the best manufacturers across
Ahmedabad, Delhi, Jaipur, Jalandhar, Ludhiana, Meerut, Panipat, Rajkot, Surat and Tiruppur.
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